Unconscious Response

Your patient really has no ability to make a clear value judgement on the quality of the dental treatment. Apart from a look in a mirror before they leave the surgery, and the sensation of comfort throughout the process, they have no way of knowing if you have done a great job.

They rely on unconscious sensory cues.

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha