Style Guide 05 – 2010

Q: “Until recently my receptionist had been creating my marketing flyers using word processing software, but I want to get a more professional looking result. What are the benefits of using a graphic designer to create my marketing material?”

A: A graphic designer is an expert at solving visual problems. They have spent years studying and understanding the processes and psychology of colours, shapes, movement.

They have experience in the print and finishing process, and can create a design quickly using the latest tools. They have learnt how best to convey information to an audience.

Q: “Many of the dentists I know have their practice in converted houses. I have seen an older, red-brick house up for sale in the perfect location, on the corner of a busy major road and a quieter residential street. How can I determine whether the premises are suitable for my new practice?

A: Before purchasing any new premises, you must first ascertain whether a healthcare facility is an allowable use of the space, before even looking at whether the space is suitable for your particular requirements. Key primary considerations in determining whether the premises are suitable for a healthcare facility are the zoning of the premises and car parking requirements.

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha