Style Guide 04 – 2010

Q: “I’ve been in my current practice for 8 years and things are starting to get a little cramped. I’d like to expand from a 4 chair practice to a 6 chair practice can you tell me how much space I would need and what I need to be aware of when considering potential new premises?”

A: Over the past 25 years we have worked with hundreds of dentists, and designed surgeries of all sizes and shapes. Over this time we have accumulated comparative figures for analysis and determined that, for each dental chair, an average of 40sqm is required.

Q: “I get confused by all the marketing jargon – brand, logo, what’s the difference? I already have a logo – isn’t this enough?”

A: Many people mistakenly believe their logo is their brand, and that once they have a logo created then – voila – they are marketing their practice and the patients will come. In reality, your brand is so much more than this!

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha