Q: “I’ve noticed the colours I have used for my logo look different depending on the application. Can you tell me why this happens, and how it can be avoided?”
A: You are not alone! Ensuring consistency in colour across applications is a common issue many brands face.
There are various factors that affect the way in which a colour appears. These are:
– The RGB Vs CMYK Colour space
– Printing PMS colours
– Printing on Uncoated Vs Coated Stock
