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Standing out in the congested medical market

Develop a memorable end-to-end experience 

There are an estimated 40,000 general medical, specialist medical and dental practices in Australia. With 3.7 physicians per 1,000 people (27% more than the OECD average of 2.9 physicians per 1,000 people), 67% of Australian’s can get a same-day or next-day appointment with a healthcare professional.

The point here is clear; for Australian’s wanting to see a healthcare professional, there is an abundance of choice and the market is congested with options for consumers.

Traditional concepts of loyalty and customer retention no longer apply to the modern consumer and the medical practice is no different. Patients are informed consumers who make sensible and rational decisions about the value and benefits that accrue from their purchasing behaviour.

Consumers critically assess the end-to-end experience in a medical practice. For the practice, the measurement of patient experience and patient satisfaction is a very complex dynamic. For the patient, it is much more straightforward – if they don’t like it, they vote with their feet and look for a better experience at a different practice.

The challenge for healthcare professionals is; how to stand-out and differentiate themselves in congested markets with increasingly demanding consumers where switching from one practice to another is simple, straightforward and no longer an impediment?

 

Build a practice designed for success 

For modern consumers, many of the services they purchase have been significantly upgraded and improved over time – think about gastropubs, gourmet cafes, gold class cinemas and ridesharing services as examples. 3 out of 4 consumers would try a new brand or company to have a better experience, so for a medical practice, as the customer experience is critical to patient retention and growth, it has never been more important for the medical practitioner to understand what their patient’s want, need and expect.

Author Lewis Carbone identified that the patient experience is made up of sensory building blocks or clues that are delivered to the patient both consciously and unconsciously, and that up to 95% of what influences a consumer’s conscious choice is the unconscious interpretation of these clues. Because the practice environment is the primary location of these clues, design choices play a dominant role in influencing patient satisfaction.

 

Turn your vision into reality

Levitch Design Australia crafts high-end specialist clinics for doctors and surgeons. Established for over 30 years and credited with designing some of Australia’s most successful practices, Levitch Design Australia combines both the art and science of healthcare practice design.

Get in touch – call us on 1300 11 22 11 or email info@levitch.com.au

Very helpful and professional through out the process. The support we received after fit out completion was fantastic, we requested a few minor adjustments after installation and no request was too hard. Excellent communication, would happily recommend to anyone.read more
Excellent attitude and quality service. It is increasingly rare for the leadership/ management team as a whole, of a company, to take personal care and deliver in a timely manner. Everybody is impressively polite, and I have zero hesitation in recommending Levitch Design Australia.read more
Australian Skincare
Australian Skincare
20:11 17 Jul 18
designs are beautiful, talk to Dean Arnot if you want to build with Levitch, he is very quick to respond to your calls and very thoroughread more
Eunice Park
Eunice Park
11:43 13 Nov 17
The entire team at Levitch Design are very professional and easy to work with. I am very pleased with how our dental practice looks. From the start they were informative and always helpful, going out of their way to make sure the final design and plan was what we envisioned. I would highly recommend Levitch Design to anyone !read more
Karan S Baran
Karan S Baran
06:39 27 Oct 17
I engaged Levitch Design Australia for the renovation, rebranding and marketing of my Dental Practice, and from start to finsih I was very impressed with their professionalism. I didn't realise initially that they would be able to oversee all aspects of the project, and having them do this allowed for a seamless integration of the vision across all parties. They were professional, creative, addressed any concern thoroughly and in a timely manner, and were a pleasure to deal with. Since completion, the feedback from patients has been extremely positive, and we have noticed an increase in revenue as a result. I would highly recommend Levitch Design Australia.read more
Alistair Graham
Alistair Graham
06:03 05 Jul 17

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