Crafting a patient acquisition strategy is like gearing up to go fly-fishing. Start by under- standing your target market (the elusive trout), offer something irresistible (a fly) and work out a way to reach them (waders, a rod and line).
Ensure that you have the right ‘gear’ by developing a logo, ensuring your practice presentation is top notch, installing effective signage, printing stationery and organising other marketing material.
