Part 8 – Sensation Transference – Part 1

When I first came across the concept of ‘sensation transference’, a lot of what we do every day fell into place for me. The term was developed by Louis Cheskin in the 1930’s to describe a phenomenon. How was it that by changing the colour of a wrapper, you could double or halve sales?

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha