The best way to judge the performance of your Google AdWords advertising is to periodically assess the results. This article explains the terminology used in Google AdWords reports so practitioners can assess their Google AdWords performance.
Whether you choose to manage Google AdWords campaigns yourself or decide to use an agent, you should be familiar with the basic performance measures. At a minimum you should be aware of your impressions, clicks, average position, Cost Per Appointment & ROI.
1108 Part 3 – Google Ad what?