Part 6 – More Deadly Sins
Knowing what NOT to do is as important as getting your marketing correct. Here are 5 more deadly sins.
Part 4 – Products or Services?
Products or services, what do we provide? This looks easy, everyone has an opinion, a quick answer to this simple question - if you’ve read any of the articles...
Part 3 – The Seven Sons of Marketing
Over the past century, an extensive body of knowledge has accumulated about why people buy certain services; why they return; and what influences their decisions.
Part 1 – Why we Hate Advertising
Marketing is a dirty word to most professionals. And for good reason, as we contend that we have done without it for centuries! What does that mean for us?
Part 5 – Are You Being Served?
Touchpoint Management is a multi disciplinary business management tool used to connect online, offline and interpersonal interactions to enhance a patient’s experience.
Part 3 – Google Adwhat?
This article explains the terminology used in Google AdWords reports so practitioners can assess their Google AdWords performance.
Part 2 – Playing Hide and Seek
Before selecting a dentist, what do you do? Chances are you would Google dentists in the local area and start gathering information.
Part 5 – Website Image Selection
The sixth and final stage of your website creation process provides you with one final opportunity to finesse your website prior to it going live.
Part 3 – Content is King!
Create copy that improves your search engine rankings, therefore attracting more users, and create copy that keeps users on your site once they get there.