Influence on Patient Response
The fitout of a dental practice is an art as well as a science. When done well, the result can be an environment that uplifts people.
Part 6 – More Deadly Sins
Knowing what NOT to do is as important as getting your marketing correct. Here are 5 more deadly sins.
Part 4 – Products or Services?
Products or services, what do we provide? This looks easy, everyone has an opinion, a quick answer to this simple question - if you’ve read any of the articles...
Shellharbour City Dental – NSW
Dr Luke Byrne grew up on a farm in Berry - the lasting effect is that he and his wife have just opened their first practice at nearby Shellharbour.
Part 3 – The Seven Sons of Marketing
Over the past century, an extensive body of knowledge has accumulated about why people buy certain services; why they return; and what influences their decisions.
Part 1 – Why we Hate Advertising
Marketing is a dirty word to most professionals. And for good reason, as we contend that we have done without it for centuries! What does that mean for us?
Part 13 – Design and Construction
Design & Construct, is a popular option as the contract price is fixed and the builder takes on some of the risk of any price increase.
Keys Dental Centre – WA
For non-dentists Scott and Corina Dorey, that opportunity to establish a practice was identified and subsequently capitalised on in the form of Keys Dental.
Choosing Surface Finishes
The primary mistake many practices make when they set up is they select their surface finishes on the basis of what they would like in their own home.
Corporatised Dentistry 10 years on
For most of the 20th century, dentistry was a relatively protected profession. Only dentists could own dental practices, the number of dentists graduating from the five dental schools in...
Part 12 – Time to Build
This article is about the final stage of a project - construction, this where the bulk of the budget is spent and dramatic changes occur.
Essential Care Dental – QLD
Essential Care Dental is a brand new practice opened by two young dentists who see a big future in offering quality dental care.
Part 11 – Project Stages
You have secured your property, council approval seems just a formality and the bank is about to deliver big money to your door. What happens next?