Articles

Expanding a successful orthodontic practice teaches some valuable lesssons.

The fitout of a dental practice is an art as well as a science. When done well, the result can be an environment that uplifts people.

Knowing what NOT to do is as important as getting your marketing correct. Here are 5 more deadly sins.

Any aspect of your marketing that does not reinforce the credibility of your practice will detract from the potential response.

It is hard to convince an employer that a BOH therapist can be as profitable as a dentist...

Products or services, what do we provide? This looks easy, everyone has an opinion, a quick answer to this simple question - if you’ve read any of the articles...

Dr Luke Byrne grew up on a farm in Berry - the lasting effect is that he and his wife have just opened their first practice at nearby Shellharbour.

Over the past century, an extensive body of knowledge has accumulated about why people buy certain services; why they return; and what influences their decisions.

Technology, workforce and AHPRA are changing orthodontic practice - this is an overview of state-of-art orthodontic practices.

How can we take advantage of professional marketing information without loosing the privileged position we enjoy?

Marketing is a dirty word to most professionals. And for good reason, as we contend that we have done without it for centuries! What does that mean for us?

The success of your project depends on what contract you use - Design and Construct is a popular option as the contract price is fixed at an early stage.

Design & Construct, is a popular option as the contract price is fixed and the builder takes on some of the risk of any price increase.

For non-dentists Scott and Corina Dorey, that opportunity to establish a practice was identified and subsequently capitalised on in the form of Keys Dental.

The primary mistake many practices make when they set up is they select their surface finishes on the basis of what they would like in their own home.

For most of the 20th century, dentistry was a relatively protected profession. Only dentists could own dental practices, the number of dentists graduating from the five dental schools in...

This article is about the final stage of a project - construction, this where the bulk of the budget is spent and dramatic changes occur.

Essential Care Dental is a brand new practice opened by two young dentists who see a big future in offering quality dental care.

Crafting a patient acquisition strategy is like gearing up to go fly-fishing. Here's how to do it.

You have secured your property, council approval seems just a formality and the bank is about to deliver big money to your door. What happens next?