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Style Guide 03 – 2010

Q: “I’ve noticed the colours I have used for my logo look different depending on the application. Can you tell me why this happens, and how it can be avoided?”

A: You are not alone! Ensuring consistency in colour across applications is a common issue many brands face.

There are various factors that affect the way in which a colour appears. These are:
– The RGB Vs CMYK Colour space
– Printing PMS colours
– Printing on Uncoated Vs Coated Stock

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Dr Mala Desai + Dilip Kotecha
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