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Style Guide 02 – 2011

Q: “I am sole practitioner dentist and have been operating my practice for a number of years under my own name. I have considered rebranding my practice in the past, but it has been to hard. While I am years away from selling my practice and retiring, what are the benefits of re-branding now?”

A: While practicing under you own name new patients become accustomed to the owner’s touch. The practice becomes dependant on the owner being part of the service process, which has lots of lifestyle implications. A company brand allows you the scope to bring in new partners, expand your services or geographic reach.

Q: “I would like a new website. My current website feels dated and isn’t attracting new patients. After making some enquires I have been told to consider my company name, branding, and other marketing as well. I only want a new website, why do I need to consider updating these other elements?”

A: To get the most out of your marketing spend, a consistent image needs to be presented to the market, encouraging familiarity with your brand.

Consistency between your branding, marketing collateral, website, practice presentation & service delivery is crucial to running a success private practice.

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha
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