Over the years, LDA has published an extensive catalogue of articles for Australasian Dental Practice and Australasian Dentist magazines, ranging from surgery design features to articles addressing finance, practice marketing and various aspects of the design process.
To view any of these articles, which can be downloaded as PDF files, please select one of the following categories:
In this twelve part series, look at all the elements pertaining to successful practice presentation, from logo development to print marketing campaigns, signage and web site design.
Jan/Feb 2008
Logo Design
Increasing the Marketablity of Your Practice
Nov/Dec 2007
What's In A Name?
Your Approach to Patient Care & Services
Sep/Oct 2007
Branding Your Practice
From the Building to Business Card
July/Aug 2007
Standing out from the pack
New patient pack design
May/June 2007
Theories of the image
Using photography to enhance marketing
Mar/Apr 2007
Practice promotion
Marketing flyer design
Jan/Feb 2007
Cognitive dissonance
The art of details: business card design
Nov/Dec 2006
Through the looking glass
Aesthetics of Internal signage design
Sept/Oct 2006
Decent exposure
The power of external practice presentation
July/Aug 2006
To flash or not to flash
Multimedia use within website design
May/June 2006
Internet connectivity
Search engine optimisation
Mar/Apr 2006
An absolute must
Your business needs a website
Jan/Feb 2006
Hitting the right note
Marketing to your target audience
Nov/Dec 2005
What does your signage say?
Consistency and impact using signage
Sept/Oct 2005
Consistency: the key to your image
Logo design and development
Mar/Apr 2005
Colour Magic
The key to treatment plan acceptance
In the following series of marketing articles, Dr Genna Levitch looks at strategies for boosting your business, your image and your profits.