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Over the years, LDA has published an extensive catalogue of articles for Australasian Dental Practice and Australasian Dentist magazines, ranging from surgery design features to articles addressing finance, practice marketing and various aspects of the design process.

To view any of these articles, which can be downloaded as PDF files, please select one of the following categories:

date

In this twelve part series, look at all the elements pertaining to successful practice presentation, from logo development to print marketing campaigns, signage and web site design.

Jan/Feb 2008  Logo Design  Increasing the Marketablity of Your Practice
Nov/Dec 2007  What's In A Name?  Your Approach to Patient Care & Services
Sep/Oct 2007  Branding Your Practice  From the Building to Business Card
July/Aug 2007  Standing out from the pack  New patient pack design
May/June 2007  Theories of the image  Using photography to enhance marketing
Mar/Apr 2007  Practice promotion  Marketing flyer design
Jan/Feb 2007  Cognitive dissonance  The art of details: business card design
Nov/Dec 2006  Through the looking glass  Aesthetics of Internal signage design
Sept/Oct 2006  Decent exposure  The power of external practice presentation
July/Aug 2006  To flash or not to flash  Multimedia use within website design
May/June 2006  Internet connectivity  Search engine optimisation
Mar/Apr 2006  An absolute must  Your business needs a website
Jan/Feb 2006  Hitting the right note  Marketing to your target audience
Nov/Dec 2005  What does your signage say?  Consistency and impact using signage
Sept/Oct 2005  Consistency: the key to your image  Logo design and development
Mar/Apr 2005  Colour Magic  The key to treatment plan acceptance
 

In the following series of marketing articles, Dr Genna Levitch looks at strategies for boosting your business, your image and your profits.

2008_#07  Surgery Costs & Space Requirements
2007_#06  Successful Services
2007_#05  10 Deadly Sins
2007_#04  Selling Products or Services?
2007_#03  The Seven Sons of Marketing
2006_#02  The Seven Sisters of Marketing
2006_#01  Marketing: An Introduction

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