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Part 9 – Angling is an Art

Crafting a patient acquisition strategy is like gearing up to go fly-fishing. Start by under- standing your target market (the elusive trout), offer something irresistible (a fly) and work out a way to reach them (waders, a rod and line).

Ensure that you have the right ‘gear’ by developing a logo, ensuring your practice presentation is top notch, installing effective signage, printing stationery and organising other marketing material.

Thank you all so much for making our dreams come true … creating a vibrant, energetic, fun & functional working environment. We actually now look forward to coming to work everyday!
Dr Mala Desai + Dilip Kotecha
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