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Part 4 – Getting More For Less

With great interest I watch the top three of dentistry’s paid Search Engine Results Pages (SERPS) change and evolve. I am delighted to see big budget dental practices being usurped by new nibble specialised players, as more practices decide to give Google Adwords a go.

After working out your performance measures (intended metrics), the basics of Google Adwords Optimisation include reviewing your bidding, keywords, advertisements and landing page relevance.

1110 Part 4 – Getting More For Less

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