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Title |
Issue |
Overview |
1108 Part 3 - Google Adwhat?
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Jul / Aug 2011 |
The best way to judge the performance of your Google AdWords advertising is to periodically assess the results. This article explains the terminology used in Google AdWords reports so practitioners can assess their Google AdWords performance.
Whether you choose to manage Google AdWords campaigns yourself or decide to use an agent, you should be familiar with the basic performance measures. At a minimum you should be aware of your impressions, clicks, average position, Cost Per Appointment & ROI.
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1106 Part 2 - Playing Hide and Seek
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May / Jun 2011 |
Put yourself in the shoes of a prospective patient. You’ve moved to a new area where you don’t know anybody and need to find a dentist for your family. Before selecting a dentist, what do you do? Chances are you would Google dentists in the local area and start gathering information.
Google AdWords is a paid advertising tool you can use to increase your website’s exposure, increasing your chances of being found by potential patients.
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1104 Part 1 - Search Engine Marketing
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Mar / Apr 2011 |
Having a website is the first step in tapping into this phenomenon, but if you want to grow your business, how do new patients know where to find your website? One option is to use Search Engine Marketing (SEM), a highly targeted marketing tool that is a great way to increase traffic to your website quickly.
In this twelve part series, we will explain digital marketing and how it applies to the modern dental practice, with the first four articles focussing on Search Engine Marketing.
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1102 Part 6 - Final Website Approval
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Jan / Feb 2011 |
The sixth and final stage of your website creation process provides you with one final opportunity to finesse your website prior to it going live.
‘Live’ pages will be created for each section of your site, which will be posted to a temporary location for your review and approval. These live tests allow you to view each page as your users would in a browser window.
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1012 Part 5 - Website Image Selection
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Nov / Dec 2010 |
The ability to select suitable images for websites effectively is one of the most challenging skills for any web designer to acquire. The need to find visual matches for titles and words that in many cases have no corresponding match in physical reality can be difficult.
The right image on a page can be extremely powerful. It can capture attention, inform and influence.
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1010 Part 4 - Website Concept Development
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Sep / Oct 2010 |
The concept development stage of the web development process is when you really get to see your website start taking shape. A well-designed website that is easy to use and navigate is an essential marketing tool for any practice. But what exactly constitutes good design?
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1008 Part 3 - Content is King!
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Jul / Aug 2010 |
When it comes to creating the content for your website, your aim should be twofold: create copy that improves your search engine rankings, therefore attracting more users, and create copy that keeps users on your site once they get there.
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1006 Part 2 - The Importance of a Site Map in Your Website
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May / Jun 2010 |
A good website is designed to demonstrate to a patient why they should choose you over a competitor. To ensure this overall goal is achieved, it is important to follow a sound web development process.
The first step in this process is appointing a champion within your workplace to coordinate the process from start to finish.
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1004 Part 1 - The Web Development Process
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Mar / Apr 2010 |
A good website is designed to demonstrate to a patient why they should choose you over a competitor. To ensure this overall goal is achieved, it is important to follow a sound web development process.
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