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Title |
Issue |
Overview |
1106 Unconscious Response
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May / Jun 2011 |
Your patient really has no ability to make a clear value judgement on the quality of the dental treatment. Apart from a look in a mirror before they leave the surgery, and the sensation of comfort throughout the process, they have no way of knowing if you have done a great job.
They rely on unconscious sensory cues.
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1104 ROI in Your Practice
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Mar / Apr 2011 |
Patients notice attention to detail. They can relax and place themselves in care more readily if they perceive that there is care about detail. Never underrate the power of the subconscious response of patients in this area. Eye for detail is communicated best in the practice environment.
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1012 Part 12 - New Access Requirements
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Nov / Dec 2010 |
When a new dental practice is built, statutory bodies require compliance with regulations for new building work to enable access for people with disabilities, ranging from wheelchair users, to visually impaired, to deaf, aged and the handicapped.
I will briefly outline following some of the primary areas and changes in the recent standard AS1428.1 (2009) that affect new dental practices.
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1010 Part 11 - ROI In Professionalism
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Sep / Oct 2010 |
While professional services of all types are sometimes viewed as expensive, this is only one side of the equation. There are considerable returns on the investment. We gain optimum dental health from dentists, financial gain from accountants, risk protection from lawyers to optimum functional working environments from designers.
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1008 Part 10 - Do Your Premises Help or Hinder?
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Jul / Aug 2010 |
It takes faith, finance and fortitude to honour your patients and offer your best. The return on investment can be substantial. The difficulty as always is taking the first step.
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1006 Part 9 - Sensation Transference - Part 2
|
May / Jun 2010 |
Cheskin believed that - on an un-conscious level - most of us don’t make a distinction between the service and the service environment. The ‘service’ is the service environment and the service combined.
Cheskin viewed these concepts as natural extensions of his understanding of patient experience. In his view, there were no meaningful distinctions between advertising, price, service environment, service or brand. He approached these as an integrated whole.
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1004 Special Report - Payment Area Privacy
|
Mar / Apr 2010 |
The enjoyment of your space by patients is an integral element in determining the final design of your practice. Patients who enjoy your space and feel they have received great care are more likely to recommend you and upgrade treatment plans. Whilst these benefits can be hard to measure, they can fundamentally change your day-to-day experience. As such, patient comfort and experience should be a major influencing factor in the final design of your practice.
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1004 Part 8 - Sensation Transference - Part 1
|
Mar/ Apr 2010 |
When I first came across the concept of ‘sensation transference’, a lot of what we do every day fell into place for me. The term was developed by Louis Cheskin in the 1930’s to describe a phenomenon. How was it that by changing the colour of a wrapper, you could double or halve sales?
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1002 Part 7 - Importance Of Aesthetics
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Jan / Feb 2010 |
Why is the aesthetic of a practice important? Let’s look again at the paradigm of dentistry. FUNCTION is the starting point when addressing a patient’s treatment plan and AESTHETICS is what completes it. Without the
two elements working hand in hand, an optimum result will not be created. There is another facet here. While the patient will appreciate the restoration of optimum function, everyone who knows the patient will notice the improvement of his or her appearance.
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