Press

Over the years, LDA has published an extensive catalogue of articles for Australasian Dental Practice and Australasian Dentist magazines, ranging from surgery design features to columns addressing finance, practice marketing and various aspects of the design process.

To view any of these articles, which can be downloaded as PDF files, please select one of the following categories:

LDA Documents

Marketing Articles

Title	Issue	Overview
Part 01 - Branding Your Practice	Sept / Oct 2007	In this twelve part series, we will look at the importance of an integrated approach to practice presentation, the stages of brand identity development and the various marketing mediums available for practice promotion. From practice name development to promotional products, ensure all aspects of your practice branding are appropriate and consistent. This aids in the establishment of a clearly defined and recognisable practice image....

Part 02 - What’s in a Name?	Nov / Dec 2007	Your practice name announces who you are and what you stand for. Formerly, dentists were required to practise using the name under which they were registered and by no other name. With changes to the regulations, dentists are now permitted to identify their practice in some way other than by using their individual name. Practising under a distinct name makes it easier for the public to identify with your surgery. The goal of your name is to define, but not limit, the scope of your patient population.

Part 03 - Logo Design	Jan / Feb 2008	Increasing the marketability of your practice. In marketing, a brand is the symbolic embodiment of all the information connected with your practice. A brand typically includes your practice name, the core element of your practice logo, and other visual components such as photographs, fonts, colour palette, or symbols.

Part 04 - Understanding Your Brand	March / April 2008	Reach the patients that count; don’t count the patients you reach. A brand for a company is like a reputation for a person. It gives your practice meaning and provides a connection to your patients. It combines - Tangible: Functional characteristics; and Intangible: Emotional or Symbolic characteristics.

Part 05 - Practice Identity	May / June 2008	Sharpen your Image. Your “Practice Identity” is a representation of your practice in visual form. Rather than illustrate what you do, it should make a positive, memorable first impression on desired patients - that is, your target market. Ideally, if the experience of visiting your practice ‘feels right’ to the patient, they will extend the greatest compliment - a referral.

Part 06 - Brochure Design	July / August 2008	Today’s healthcare facility can greatly enhance its opportunity for growth by utilising marketing in a strategic, planned form. Implementing well-designed and appropriate material, from new enquiry packs to practice brochures and procedure guides, will ensure your patients have access to the information they need about your practice, services and approach.

Part 07 - Mail Dominance... Marketing Flyers	Sept / Oct 2008	When you’re considering implementing positive changes in your practice but feel there are simply not enough hours in the day, remember that marketing is an ongoing and constantly evolving process. It can be custom designed to direct your practice towards your growth goals. Taking time now to put in place targeted campaigns can save untold time in the future.

Part 08 - Brandscapes	Nov / Dec 2008	There is a distinct symbiotic relationship between architecture, design and branding in competitive environments. Design generates and shifts the identity of individuals, products, brands, and businesses - creating an individualistic, sustainable, social or competitive edge. Deployed well, building and branding design solutions provide a double dividend - a return on investment and a return on imagination.

Part 09 - Who do you think you are?	Jan / Feb 2009	There are a number of strategies involved in effectively promoting a healthcare facility. These strategies are centred on consistency of brand representation, name recognition and reputation enhancement. The use of effective marketing procedures distributed across a variety of mediums facilitates these principles.

Part 10 - Attitude is Everything	Mar / Apr 2009	Recently I attended a seminar on how to deal with “the current economic climate”. I am constantly searching for ways of improving the chances of making a business immune to adverse external factors and gain new ground in the marketplace. Amidst the bravado of the take-no-prisoners, gung-ho presenter type who delighted in answering a ringing phone from an attendee, a simple message of transference economy ensued - one’s attitude typically equals one’s actions.