Levitch Design Associates (LDA) had designed one of the practices Dr Poornima Srinavas had previously worked in. She loved what they had achieved in space planning, surgery layout, colours, and finishes.
The Hills’ demographic could be described as family oriented, educated and motivated so Dr Srinavas chose the name “Hills Dental Design” as she wanted to emphasise the customised nature of the dentistry offered. The LDA marketing department then created a striking logo incorporating the name and a tagline that articulated what the aspirational public personally want from dentistry: “Confidence, Grace and Style”. It is also a short hand way of describing Dr Srinavas and the practice.